Zoominfo
AUGUST 31, 2020
Technology : Sales and marketing intelligence platforms and customer relationship management systems. Job titles involved : Executives, directors, and managers of product development, product marketing, marketing strategy, sales intelligence, marketing intelligence, and competitive analysis.
SBI
OCTOBER 12, 2017
A 2016 Bizible and TOPO report featuring ABM Insights and Recommendations confirmed that, “ABM outperforms a traditional marketing approach across a number of categories, including sales and marketing alignment, overall customer LTV, contract value, close rate, and ROI.” These are the most important leads to sales.
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Sales and Marketing Management
APRIL 24, 2017
Author: Andrea Hill, manager of innovation strategy, ReadyTalk It’s happened to all of us in sales and marketing. You’re working through the sales process with a prospect, and all of a sudden a competitor you’ve never heard of surfaces and you’ve lost the deal. Confused, you check out their site. Customers Don’t Care.
Zoominfo
AUGUST 31, 2020
Technology : Sales and marketing intelligence platforms and customer relationship management systems. Job titles involved : Executives, directors, and managers of product development, product marketing, marketing strategy, sales intelligence , marketing intelligence, and competitive analysis.
Pointclear
AUGUST 18, 2015
In today’s B2B companies, marketing and sales alignment is critical to success. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. Think about all you’ve done in 2015 to improve sales and grow revenue: Launched a new website. Invested in content generation.
SalesLoft
FEBRUARY 2, 2016
If you’re on a mission to take your sales development career to the next level, scale an inside sales team, and learn from the most influential leaders in the industry, then #Rainmaker16 is a no brainer. But wait… you already knew that. You’re not here to be sold on attending Rainmaker. Well fear not, my friends.
Pointclear
AUGUST 20, 2015
I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers?
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