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The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What

Pointclear

It is a deep dive into key areas of your process: Lead and demand generation. So, before you commit another dollar to marketing, extend those marketing and sales technology agreements, or approve the 2016 hiring plan for sales, commit to assessing your current lead-to-revenue process. Data quality. Nurturing workflows.

Lead Rank 100
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The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

Pointclear

I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers?

Lead Rank 100
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Prognostications And Wild Ass Guesses For 2015

Partners in Excellence

Demand Generation/Lead Gen/Content Marketing/Nurturing. This is my prognostication, these will be the critical issues facing sales and marketing professionals in 2016. Social Media/Social Selling is certainly new–we didn’t have LinkedIn, Facebook, Twitter. Sales Process/Methodology. Systems/Processes/Tools.

Fashion 89
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25 Must-Read Sales Blogs

Zoominfo

His company is a B2B marketing and sales acceleration firm that specializes in demand generation, pipeline management, sales enablement, and more. She’s spoken at both the 2016 & 2017 Growth Acceleration Summits and is slated to appear at the 2018 event as well. Reach out to us on Twitter and let us know!

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25 Must-Read Sales Blogs

Zoominfo

His company is a B2B marketing and sales acceleration firm that specializes in demand generation, pipeline management, sales enablement, and more. She’s spoken at both the 2016 & 2017 Growth Acceleration Summits and is slated to appear at the 2018 event as well. Reach out to us on Twitter and let us know!

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Julie Maresca is the Head of Enterprise Sales for North America at Slack and has been with Slack since 2016. Sales Manager with a background in SaaS, On-Demand (Rideshare) & Advertising. She has extensive experience in business development, demand generation, inside sales, business transformation, and driving top line revenue.

Hiring 130