The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What
Pointclear
AUGUST 18, 2015
It is a deep dive into key areas of your process: Lead and demand generation. So, before you commit another dollar to marketing, extend those marketing and sales technology agreements, or approve the 2016 hiring plan for sales, commit to assessing your current lead-to-revenue process. Data quality. Nurturing workflows.
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