The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What
Pointclear
AUGUST 18, 2015
Marketing and sales leadership can use the assessment to determine the stages of the buyer’s journey where prospects disengage and disappear. It is a deep dive into key areas of your process: Lead and demand generation. You can follow her on Twitter @pamhege or find her on LinkedIn. Data quality. Nurturing workflows.
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