Zoominfo

JULY 13, 2022

ZoomInfo sends out tens of millions of notification emails annually, as part of a process that we put in place back in 2017. Consent is required only in limited circumstances, such as when a business enrolls an individual into a financial incentive program (e.g., loyalty programs).

Data 130

Data Ideal Customer Profile Call-back Hiring 130

Close.io

AUGUST 30, 2019

After all, product-led growth works mainly for self-served products that are mostly designed for small businesses. Give them the right incentives to keep using your product. Product-led growth allows SaaS businesses to have a wider top of the funnel. Image source: Blissfully.

Top of Funnel 90

Top of Funnel Lead Rank Marketing Sales Qualified Lead 90

Hubspot Sales

JULY 15, 2020

A great example of this is Mailchimp’s Partner Program , which offers Mailchimp customers unique rewards such as priority customer support, exclusive access to private webinars and masterclasses around business-building and email marketing, as well as networking opportunities with other members of the program.

Pipeline 128

Pipeline B2B Ideal Customer Profile Sales Qualified Lead 128

Nutshell

APRIL 17, 2020

Something that we could share with speakers and attendees in an elevator pitch, which could encompass many topics around driving revenue growth for small businesses. Still, Mike felt that we needed some kind of early registration incentive, to build up our attendee list right away. A registration incentive.

Conference 126

Conference Top of Funnel Promotion Social Media 126