Sales Hacker

MAY 15, 2018

We talk about how to align marketing and sales with demand generation to drive scale. As of May 2018, she serves as the CMO of Upserve. How to align Sales, Customer Success, Marketing, and Demand Gen. The right way to think about demand generation and what data to use to make decisions. What You’ll Learn.

Demand Generation Agencies 65

Demand Generation Agencies Demand Generation Demand Generation Targets Hiring 65

Sales Hacker

MARCH 1, 2024

The real value of owned media is in building an engaged audience within your customer base and prospects, which can grow the pipeline, assist sales in closing deals, and improve retention. In 2018, he successfully sold the company to Outreach. Here are a few benefit sticking points: Owned media can be measured by subscriptions.

Media 71

Media Company Distribution How To 71

Sales Hacker

DECEMBER 8, 2017

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. Top 2018 Sales Trends & Predictions – Strategic Headlines.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Sales and Marketing Management

MAY 14, 2018

In 2017, they unveiled a significant update that added “Target Demand” as the first stage of the revenue management process. This stage shows the foundational need to define a potential market before doing anything else since all of the efficient and creative demand generation in the world will be wasted if the initial targeting is off.

Ideal Customer Profile 204

Ideal Customer Profile Account Based Marketing InsideView Lead Rank 204

InsightSquared

OCTOBER 22, 2018

In a recent State of Sales Enablement 2018 report, more than 80% of marketers and 70% of sales reps ranked “strong alignment between sales and marketing” as an important factor in their company’s and team’s success. How Communication Can Squash the Tension. Or “How can we justify our marketing spend to impact the bottom line?”

Marketing 87

Marketing Analytics Lead Rank Lead Scoring 87

InsideSales.com

MARCH 31, 2020

Here are a few examples of roles and questions you can ask: Demand Generation: How many different lead sources do you have, and what are they? Here is our numbers question: What is the average retention percentage per rep? These questions don’t need to be long or complex. You may feel these are a lot of questions.

Sales Process 65

Sales Process Sales Methodology Lead Rank Government 65

Sales Hacker

OCTOBER 7, 2021

Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. Following Sailthru’s sale to CM Group in 2018, Cassie took on the expanded role of Chief Customer Officer for CM Group’s 200MM+ martech portfolio.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130