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How to create sales enablement content that does the selling for you

Nutshell

The internet is bursting with sales content. But if you’re like most people, you probably consider content creation to be a marketing activity, not a sales one—a tactic for generating leads, not closing them. So without further ado, let’s dive in and talk all things sales enablement content.

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2010 vs. 2020: 9 Sales Strategies That Changed Dramatically in the Last Decade

Hubspot Sales

In 2019, millions of social media users took to their Facebook and Instagram profiles to post their 10-year challenge photos consisting of side-by-side shots of themselves in 2009 and 2019. Now, it’s time to do the 10-year challenge with your sales strategy. Now, it’s time to do the 10-year challenge with your sales strategy.

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Top Sales Productivity Strategies to Improve Your Team’s Performance

Highspot

The internet is awash with strategies for helping sales reps stay focused and work smarter. Formalizing your productivity strategy empowers your entire sales team to regularly meet — and exceed — quota. Keep reading for our ultimate guide to boosting your sales team’s productivity. How do you measure sales productivity?

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Product Positioning: Overcoming Seven Obstacles to a Great Value Story

Product Management University

Apply the same concept to your products and solutions and watch what happens to your marketing and sales efforts. Here are seven common obstacles and a few simple remedies that’ll help you create great product positioning. It’s a common request you get at trade shows, conferences and in every sales situation.