Sales and Marketing Management

FEBRUARY 24, 2021

Author: Jo Barnes 2020 was a year of turbulence in almost every aspect of life (understatement of the century?), Use the hard data to come up with a buyer persona that informs your marketing strategy going forward. Content marketing generates more than 3x the leads as advertising and costs 62% less.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Nutshell

MAY 26, 2020

When you think of new marketing and sales strategies to boost your business in 2020, direct mail probably doesn’t come to mind. You know the letters you receive in your mailbox from restaurants, big box stores, and local mom and pop shops advertising new products and sales? It’s 2020…Does Direct Mail Still Work?

Direct Mail 140

Direct Mail Campaigns ROI How To 140

Crunchbase

MARCH 24, 2021

Advertising costs on social media may have decreased, especially in 2020 , but that number only tells us that more businesses and brands are relying on paid ads to reach consumers. Have a clear understanding of your buyer persona. If needed, update your buyer persona to reflect your customer’s online habits.

Social Selling 98

Social Selling Buyer Persona Strategy Ideal Customer Profile 98