Appbuddy

JUNE 24, 2021

Email budgets benefitted in 2020 as spending was diverted from non-digital channels and they now represent over 20% of total marketing budgets. The report identifies crucial gaps between marketer and consumer perception when it comes to deliverability, relevance, and performance monitoring.

Everest 52

Everest Marketing Travel Webinar Metrics 52

Appbuddy

DECEMBER 7, 2020

In the first post of our “festive reading” series, we considered how 2020 was a catalyst for email innovation and adoption of new technology. For some, like John Lewis, it’s a major end-of-year media event, and consumers await each year’s new seasonal blockbuster with bated breath.

Trends 52

Trends Campaigns Retail Scale 52

Appbuddy

DECEMBER 1, 2020

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. Artificial Intelligence (AI): AI has been driving spam filtering and fraud prevention solutions for a while now, but 2020 encouraged an explosion in other applications.

Scale 52

Scale Face-to-face Travel Channels 52

Appbuddy

JANUARY 12, 2021

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. eFocus Marketing’s Kate Barrett described how McDonalds used an email carousel to view the full range of Happy Meal toys.

Loyalty 52

Loyalty Customer Scale Webinar Metrics 52