Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Hubspot Sales

FEBRUARY 22, 2021

Though 2020 is (blessedly) behind us, most companies don't have the luxury of taking a breather. If your sales were less than stellar in 2020, you might want to take a good hard look at your pricing strategy. See if you can sway marketing to make some adjustments. Refine your lead generation infrastructure.

Revenue 107

Revenue Hiring Lead Generation Sales Qualified Lead 107

Cience

OCTOBER 6, 2020

As sales become increasingly sophisticated these days, B2B companies everywhere are investing greater resources into outbound marketing. If tailored well, targeted prospecting starts conversations with ideal accounts, generates qualified leads, provides strong ROI, and grows revenue. Pretty straightforward, right?

Ideal Customer Profile 105

Ideal Customer Profile Outsourcing Services Sales Qualified Lead B2B 105

Hubspot Sales

JULY 19, 2018

It’s important to get the industry news, trends, and marketing advice you need quickly, so you can get back to what real estate is all about -- helping your clients. Have an ear to the ground on what real estate investors are acting on in the current market. Must-read post: What You Need to Know About the Fair Housing Act.

Real Estate 128

Real Estate Lead Rank Lead Scoring Trends 128

Highspot

JANUARY 19, 2022

And according to Salesforce’s State of Sales Report for 2020 , top-performing sales reps are up to 33% more likely to spend time training with their managers and up to 46% more likely to receive outside training from other sales experts. The courses cover topics ranging from sales to marketing, customer service, and coaching.

Training 92

Training Lead Rank Hiring Course 92

Cience

FEBRUARY 21, 2020

According to a study by Content Marketing Institute , 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy. That same research confirms that 40% of B2B marketers say email marketing is a tactic that is critical to their success. 2020 vs. Cold Emails.

Campaigns 79

Campaigns Ideal Customer Profile B2B Top of Funnel 79

Sales Hacker

OCTOBER 7, 2021

Bring your feelings, gut instinct, experience, and constructive emotion into the boardroom and sit at the table. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. Prior to joining Primary in early 2020, Cassie spent 15 years as a tech operator. Heck, stand at the head of it.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130