Sales and Marketing Management

FEBRUARY 22, 2021

Regardless, 2020 will have an indelible impression on business operations for quite some time. Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Zoominfo

APRIL 16, 2022

On an average morning in early 2020, sales reps left their team huddles pumped up on yesterday’s success stories and a few cups of dark roast, ready to start dialing for the day. In an analysis of more than 35 million calls, ZoomInfo’s Chorus team saw a 15% drop in average quarterly cold-call connect rates by the end of 2020.

Cold Calling 100

Cold Calling Channels Demand Generation Agencies Call-back 100

Zoominfo

JUNE 22, 2021

Back in January 2020, Google announced it would phase out third-party cookies within two years (a change that is now slated to happen by late 2023 ). Shortly thereafter in March 2020, Apple’s Safari began blocking all third-party tracking cookies by default. Get a Demo What are Cookies, and How are They Used?

Scale 100

Scale How To Advertising Advertising 100

Hubspot Sales

AUGUST 21, 2023

Build brand awareness and demand generation with inbound and/or outbound methods. This occurs through demand generation, which can happen with both inbound and outbound strategies. Outbound demand generation is when a salesperson contacts a lead through cold outreach tactics. You must optimize.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

OCTOBER 7, 2021

Prior to joining Primary in early 2020, Cassie spent 15 years as a tech operator. Most recently, she held a variety of executive roles at Sailthru from 2013-2020, ultimately becoming the company’s Chief Revenue Officer. A people person with extensive C-Level experience in enterprise software, business development and operations.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Sales Hacker

DECEMBER 8, 2017

Powerful buyer influence of software review sites like G2Crowd & Capterra. Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. By 2020, 70% of sales teams will be using analytics to understand their customers. Facing the Reality of A.I.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96