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The Shifting Sands of Selling Tech

Sales and Marketing Management

Regardless, 2020 will have an indelible impression on business operations for quite some time. Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Virtual Events.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Here they are… The 97 Best Sales Books in 2020. How to Win Friends and Influence People. Hyper-Connected Selling: Win More Business by Building Personal Influence & Creating Human Connection. How do you achieve this level of trust that influences people to think of you in the right way at the right time?

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Build brand awareness and demand generation with inbound and/or outbound methods. This occurs through demand generation, which can happen with both inbound and outbound strategies. Outbound demand generation is when a salesperson contacts a lead through cold outreach tactics. You must optimize.

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Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

Powerful buyer influence of software review sites like G2Crowd & Capterra. Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Review Sites Continue to Influence Decision Makers in a Powerful Way. Facing the Reality of A.I.

Trends 97
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Prior to joining Primary in early 2020, Cassie spent 15 years as a tech operator. Most recently, she held a variety of executive roles at Sailthru from 2013-2020, ultimately becoming the company’s Chief Revenue Officer. A people person with extensive C-Level experience in enterprise software, business development and operations.

Hiring 130
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38 Most Dynamic Women in Sales (The 2019 Edition)

Sales Hacker

It’s been years in the making, but it should be out by January 2020. Because you not only influence people’s work life, but you affect how they enjoy their family life as well. Senior Director, Demand Generation at Unitrends. Enterprise Account Executive and Sales Leader at Lucid Software Inc. Jessica Dodge.

Hiring 90