Sales and Marketing Management

FEBRUARY 24, 2021

If one of your goals in 2021 is to grow your online sales, you’re not alone. Content marketing generates more than 3x the leads as advertising and costs 62% less. As a small businessperson, this means you can dramatically increase the eyes on your brand without having to spend millions on traditional advertising campaigns.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Zoominfo

OCTOBER 13, 2021

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Act!

DECEMBER 19, 2023

However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. That makes word-of-mouth recommendations the most trusted advertising channel, even above social media ads and TV commercials. Otherwise, even the most tempting incentives will fail to generate referrals.

Referrals 52

Referrals Networking Ideal Customer Profile Sales Qualified Lead 52

Pipeliner

NOVEMBER 22, 2021

Invest in digital advertising as part of your marketing strategy. Because digital advertising can be a particularly effective way of marketing education services, it is anticipated that global digital advertising spending would exceed $375 billion by 2021. Produce interesting video content.

Paid Content 52

Paid Content Strategy Marketing Social Media 52

Connext Digital

FEBRUARY 22, 2021

billion in 2021, which will represent a 52% increase in just five years!1 In 2021, the average US adult is projected to spend 3 hours and 54 minutes a day on a mobile device compared to 3 hours and 22 minutes watching television. To help you get started, our team compiled this list of the Top Mobile Marketing Trends for 2021.

Trends 52

Trends Marketing Advertising Advertising 52

Connext Digital

FEBRUARY 24, 2021

billion in 2021, which will represent a 52% increase in just five years! In 2021, the average US adult is projected to spend 3 hours and 54 minutes a day on a mobile device compared to 3 hours and 22 minutes watching television. To help you get started, our team compiled this list of the Top Mobile Marketing Trends for 2021.

Trends 52

Trends Marketing Advertising Advertising 52

Sales Hacker

FEBRUARY 2, 2024

In the wise words of Charlie Munger: “Show me the incentive, and I’ll show you the outcome.” If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. Listen to Udi Ledegor’s story about it on Demandbase’s channel.

Lead Rank 93

Lead Rank Revenue Marketing Qualified Lead Marketing 93