Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. Some initiatives were cut altogether, while others were paused until later in 2023 or even 2024.

Ideal Customer Profile 45

Ideal Customer Profile Lead Rank Demand Generation Agencies B2B 45

Sales Hacker Training

MARCH 14, 2023

What is lead generation? Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. We’ve broken down the best lead generation tools into four distinct categories. Cognism provides accurate mobile phone numbers and B2B emails. The best part?

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

Sales Hacker

OCTOBER 13, 2023

Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023].

Conference 98

Conference Demand Generation Targets Account Based Marketing Scale 98

BuzzBoard

MARCH 29, 2023

And our 2023 B2B SaaS GTM Outlook survey combined with day-to-day analysis further validates that streamlined data strategies and cost-efficient moves are necessary for revenue generation during economic contractions. At BuzzBoard we dig deeper to keep up with the revolving and evolving market situations.

Ideal Customer Profile 52

Ideal Customer Profile Data Account Based Marketing Demand Generation Targets 52

BuzzBoard

MARCH 29, 2023

And our 2023 B2B SaaS GTM Outlook survey combined with day-to-day analysis further validates that streamlined data strategies and cost-efficient moves are necessary for revenue generation during economic contractions. At BuzzBoard we dig deeper to keep up with the revolving and evolving market situations.

Ideal Customer Profile 52

Ideal Customer Profile Data Account Based Marketing Demand Generation Targets 52

BuzzBoard

MARCH 27, 2023

Out of the marketing organizations Salesforce surveyed, 90% use CRM systems, 89% B2B and B2B2C operate through Account-Based Marketing (ABM) platforms, and 62% have vested in AI. Brands continue to anticipate an increase in the number of data sources used each year, projecting an average of 18 data sources in 2023.”

Data 52

Data Account Based Marketing Marketing SalesForce 52