The Pros and Cons of BDRs in B2B Sales and Marketing
Janek Performance Group
APRIL 17, 2024
Support is down (76% in 2022, 64% in 2023, and only 58% in 2024). For organizations considering adapting or continuing BDR programs, take note of the following: Cost and Overhead Investment required Management overhead Hiring and training BDRs incurs significant upfront costs in terms of recruitment, onboarding, and ongoing salary expenses.
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