Velocify

JULY 12, 2017

Sales has been targeting contacts at key accounts for decades. On the marketing side, account-based marketing (ABM) has gained major traction, becoming a key strategy to better align with sales and close quality deals. At its core, ABM is focused on personally connecting with your buyers.

Account Based Marketing 40

Account Based Marketing Top of Funnel Ideal Customer Profile Account 40

Zoominfo

JANUARY 26, 2021

You Need A Lot Of Resources: Once you’ve won a deal, you need to make sure that you have the team and infrastructure in place to manage them effectively as a customer. Larger companies will need extensive onboarding and customer service to make sure things go smoothly. ABM For Targeted Outreach.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

Zoominfo

JANUARY 26, 2021

You Need A Lot Of Resources: Once you’ve won a deal, you need to make sure that you have the team and infrastructure in place to manage them effectively as a customer. Larger companies will need extensive onboarding and customer service to make sure things go smoothly. Why Do You Need An Enterprise Lead Gen Strategy?

Lead Generation 130

Lead Generation Enterprise Enterprise Lead Rank 130

SalesLoft

JULY 18, 2017

Your former prospect has been upgraded to a brand new customer. Signed, sealed, and delivered to their customer service manager (CSM). You could actually be throwing potential revenue out the window when you cut off ties and hand a new customer to their CSM. Allow Customer Service to Concentrate on Support.

Customer 52

Customer Enterprise Enterprise Customer Service 52

SalesLoft

SEPTEMBER 25, 2017

From CRM management to simplifying reports, your sales op teams will make sure you are engaging with the correct accounts. Bring in your Customer Service team whenever you want to show your potential buyer the “white-glove treatment.” But as a former SDR, you have a baseline of skills that will make you a stellar AE.

Cold Calling 52

Cold Calling How To Objections Pipeline 52

Showpad

OCTOBER 8, 2019

Marketing content like customer success stories, case studies, sales one-pagers, FAQs, eBooks, video testimonials, and whitepapers are Sales tools just as much as any high-powered automated tool or top-notch Sales coach. Let’s start with the former: Internal mapping. Decide which is best for your organization.

Sales Enablement 45

Sales Enablement Top of Funnel Lead Rank Account Based Marketing 45

PandaDoc

SEPTEMBER 2, 2020

Join over 50,000 subscribers on getting the latest insights on market trends, tools, and sales hiring as well as free resources including studies, templates, and eBooks. Dan McDade publishes common-sense, candid, compelling insights about B2B marketing and sales. Partners in Excellence Blog. ViewPoint Blog. Business Insider.

Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98