Pointclear
JUNE 9, 2017
PointClear is known for its perseverance. Here’s What PointClear Persistence Looks Like. Calls were split: 5 were make to decision-makers/influencers and 5 were made to executive assistants. We reached 3 decision-maker/influencers and 2 executive assistants. One billion dollars.
Pointclear
MARCH 27, 2014
LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. Over reliance on inbound marketing leads to smaller deal sizes with lower level decision makers – one client’s pipeline disappeared and their average deal size fell to 1/3 of what it was with a more blended, “allbound,” approach.
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Pointclear
APRIL 30, 2013
Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. I feel that marketing automation can be a good thing and we use it ourselves, however, the reality is that the more senior decision makers are more averse to giving up their digital body language.
Pointclear
OCTOBER 1, 2015
Marketers must fully integrate with their sales colleagues combining data and processes to: Profile and prospect the right companies and the right decision makers (beyond personas—the actual people) within those companies. You have to bear hug sales. Develop and deliver an integrated, cross-channel communications plan.
Pointclear
JUNE 12, 2018
By the way, this calling process will also uncover less qualified people (longer time frame, no budget yet, or not the decision maker) which will close in the future. _. i] Henry Ford once said, “A man who stops advertising to save money is like a man who stops a clock to save time.”. How to Shorten the Sales Cycle. [i]
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