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Inc Magazine Gets it Wrong on Consultative Selling

Understanding the Sales Force

Magazine ran an article on its website that I just can''t ignore. Why Consultative Doesn''t Work is irresponsible writing. Transactional selling no longer works unless you are content to be the low-cost leader. Business, Auto and Professional Liability Insurance. Marketing, Advertising and Public Relations.

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How to Adapt to the New Sales Environment: A 2-Step Approach to Navigating COVID-19

Sales Hacker

This will be slightly different for every organization, but In response to COVID-19, we’ve typically seen companies switching their focus to two channels: Digital — webinars, digital advertising, content, etc. Going after verticals like hospitality, insurance, tourism, health, etc., Conduct outreach carefully and tactfully.