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Do You Realize the Many Virtues Of Humanizing Your Brand?

Smooth Sale

No doubt, they would also accept that trying to be over-relatable, for example, by implementing a food analogy in an article about marketing, can come across as a little too overbearing. Advertisements that incorporate a bit of empathy will receive more attention. Undoubtedly, companies quickly come to mind showing all of that.

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Your Social Media Strategy Is Missing One Critical Element

Sales and Marketing Management

Countless articles have been published on how businesses ought to leverage social media. The crux of the social media problem is that we’re still seeing it through an old, centralized corporate advertising lens. Why you maintain it. What purpose it serves. Then one day, you see a car driving down your street, and then another.

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The best marketing emails sent by Nutshell customers, vol. 1

Nutshell

This newsletter educates subscribers on Music Victoria’s continued advocacy work, provides exposure opportunities for its members, provides advertising opportunities for the industry, informs the Victoria music community of opportunities such as grants and professional development. StayWell Insurance. Why we loved this one.

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2 Ways to Understand Your Buyer’s Needs: Why Insurance Agents Should Understand Demand & Non-Demand Sales Cycles

Hyper-Connected Selling

(If this article resonates for the challenges you have in your agency, be sure to check into the Small Business Sales Manager Coaching Program ). In coaching hundreds of insurance agents over the years, I’ve become aware of a challenge that has arisen for many of them. Non-Demand Products. They are already in the market.

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Inc Magazine Gets it Wrong on Consultative Selling

Understanding the Sales Force

Magazine ran an article on its website that I just can''t ignore. The article''s author, Geoffrey James, says that consultative sellers strive to become trusted advisors and companies don''t need " some smart**s who kibbitzes from the sidelines.". Business, Auto and Professional Liability Insurance. It''s making my blood boil.

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A Crash Course in Understanding and Improving Your Operating Expenses

Hubspot Sales

You’ll probably need to advertise or, at the very least, have business cards or other marketing materials to leave behind and make word-of-mouth easier. Business Insurance and Licensing costs. Advertising and marketing costs. Some businesses chose to cut all "non-essential" costs like advertising and marketing.

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April 1st - A Day for Sales People to Remember

Anthony Cole Training

I normally have to do some research prior to posting an article or shooting a video for our weekly Sales Brew. I got into the life insurance business as an agent with National Life of Vermont. Apparently, they didn’t want their prospects to think they were trying to “sell” insurance.

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