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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. Double opt-in is a two-stage process.

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6 Inbound Marketing Strategies for Technology Companies in 2021 (and Beyond)

Pipeliner

For marketers, the old approaches to brand and product promotion are no longer relevant, and marketing channels that were considered novelties in the past are already well-entrenched. However, the way you use inbound marketing channels will set you apart from your competitors and increase your brand recall and revenue.

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25 Ways to Build Your Prospecting List By C.J. Hayden

Sales Training Advice

While it’s true that networking, referrals, and other relationship-oriented marketing strategies are superior ways to build a professional services business in the long run, the problem can lie in that word “long.” How can you get started building your prospect list and jump-start your marketing? Here are 25 ideas.

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Inbound or outbound sales—which one should you focus on?

Close.io

Well Robert Frost would be deeply frustrated with my answer, because when these two marketing strategies diverge in the woods, I pick both. With inbound, the prospect does the searching, the reading of an article, the attending of a webinar, or the scheduling of a free consultation call. So who wins the battle? Inbound or outbound?