Marketing Accountability: Can Sales Afford Not Knowing the ROI on Marketing Spend?
Sales Hacker
SEPTEMBER 13, 2021
When leads are drying up, sales calls for a campaign, like showing up at a trade fair or business event. So far, so good as with an average deal size of $1150 and a 25% gross margin; the total investment of $235,000 will be recovered with a ROI of 29%. This brings us to another point: marketing and sales alignment.
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