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29 Types of Trigger Events and How to Track Them

Hubspot Sales

Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. You'll need to tune into the right channels to detect the sometimes blatant, sometimes subtle shifts that can warm up a cold outreach. That’s why sometimes it’s difficult to know the difference.

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The 4 kinds of promises you should never make to customers

Nutshell

Sure, they’ll probably cancel services and orders, which means your company will lose revenue. Plus, your company might have to go into damage control if those customers complain online via social media channels or review websites. But what else? The key message from this lesson: Don’t promise crazy.

Customer 101
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The Ultimate Guide to Sales Metrics: What to Track, How to Track It, & Why

Hubspot Sales

Revenue by territory. Channel Sales Metrics. These metrics will help you optimize your channel sales strategy. Paid advertising. Churn MRR is the revenue you've lost from customers who have downgraded their plans or canceled altogether. Average lifetime value (LTV) of user or customer. Net Promoter Score (NPS).

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17 Best Sales Tracking Software

Hubspot Sales

By knowing which channels produce the most leads, you can better deploy your marketing resources. You should also record which channel they used (phone, email, social, etc.) Their revenue cloud, sales engagement, and territorial planning features offer your team more granular control over sales strategies. Sales by lead source.