Advertising Channels Groups PointClear 
Pointclear
APRIL 2, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Weber Shandwick is creating a new unit to capitalize on content marketing --a channel which advertisers have been increasingly interested in investing. The B2B Marketing Advantage of LinkedIn.
Pointclear
OCTOBER 1, 2015
Develop and deliver an integrated, cross-channel communications plan. Neither is using advertisements to target and retarget a group of people because they work at a company and came to your web site. Have open, regular dialogue with sales and stakeholders on what’s working and what’s not to quickly adapt their joint efforts.
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Pointclear
MARCH 19, 2015
I n 2015, however, it is projected to grow slower than display advertising and search. Rather than the obliteration of all things print, Ginger explains that as publishing companies have become more targeted and extended to multiple channels (such as digital), the resulting revenue shift has changed the business model accordingly.
Pointclear
OCTOBER 6, 2015
The responses I received were from Megan Heuer, Vice President & Group Director, and Matt Senatore, Research Director. Of those, 53% were going to invest in account-based advertising, 43% in marketing automation, 32% in website personalization and 26% in predictive analytics moving forward (among other areas).
Pointclear
JULY 12, 2012
” She notes that the success of inbound doesn’t mean that marketers should turn away from outbound channels: “I do think that inbound is important, but that doesn’t mean you need to abandon all the things that you’re already doing that you know work.” Don’t do any outbound.’
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