Nutshell

AUGUST 12, 2020

Google Ads are among the most popular forms of digital advertising. To avoid paying those high amounts, advertisers need to be hyperspecific with the locations they target. Negative keywords enable advertisers to exclude specific search terms from advertising campaigns to focus on only the search terms that matter to your business.

Google 77

Google Cost Per Click Cost per Acquisition Lead Rank 77

Nutshell

JANUARY 30, 2020

Discounts, offers, loyalty clubs. Newsletters are near the top of the marketing funnel. location-based offers) Track engagement Resuscitate cold leads Reuse email templates. With a CRM or email marketing tool, content can be distributed to those who are interested, and those who aren’t interested can easily be dropped.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Apptivo

MARCH 29, 2023

Some email service providers might be a better option for entrepreneurs and small businesses, but others are used for governmental purposes. Nearly 80% of B2B companies use an email marketing newsletter as an essential part of their marketing strategy.

Webinar Metrics 52

Webinar Metrics Strategy Customer Loyalty 52

Nutshell

NOVEMBER 30, 2019

When it comes to digital marketing, a customer’s email address is a golden ticket to capturing their attention. A well-tuned email marketing campaign is one of the best ways to keep customers coming back and supplying them with everything they need to know about your business. Trigger Emails Based On User Actions.

Constant Contact 71

Constant Contact Email Marketing Top of Funnel Campaigns 71

Connext Digital

AUGUST 15, 2019

By definition, email segmentation is a technique used by marketers to send highly targeted email campaigns by categorizing their list into smaller groups or segments. By customizing your email marketing materials to each segment, you’ll increase conversions. By occupation or industry. By content consumption.

Segment 49

Segment Top of Funnel Webinar Metrics Buyer Persona 49

Connext Digital

AUGUST 15, 2019

By definition, email segmentation is a technique used by marketers to send highly targeted email campaigns by categorizing their list into smaller groups or segments. By customizing your email marketing materials to each segment, you’ll increase conversions. By occupation or industry. By content consumption.

Segment 40

Segment Top of Funnel Webinar Metrics Buyer Persona 40

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers.

Marketing 143

Marketing Webinar Metrics Email Marketing Top of Funnel 143