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HubSpot is too expensive: Saving money on software without losing features

Nutshell

CRMs are vital to an organization’s success because they provide companies with the ability to digitally manage their sales pipelines, prospects, customers, and more. HubSpot’s Marketing Hub also features advertisement management, which is actually pretty useful for marketers who manage their ads in-house. HubSpot’s CRM is just that.

Hubspot 126
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A farewell to the open rate

Nutshell

Ask a sales pro about next month’s pipeline and they’ll say “about $100,000, give or take.” Email campaigns aren’t advertising. Email isn’t advertising: it’s communication. Those metrics don’t show up at the top of MailChimp or Constant Contact, but they’re surely much more important to your business.

Campaigns 118
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All the things marketers can (and should) be doing with a CRM

Nutshell

Powerful and versatile, CRMs are used to manage every aspect of the sales pipeline , from signing up newsletter subscribers to nurturing longtime customers, and literally everything in between. Clearly-defined sales pipelines are the foundation of an effective sales team. INTGRATION. Take the grunt-work out of email marketing.

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Marketing tactics encyclopedia: 14 strategies for marketing online

Nutshell

Advertising, blogging, and content are just the beginning of the marketing ABC’s. Skip ahead: SEO Original Research Studies and Reports Video Content Effective Blog Content Social Media Referral Programs Email Marketing Paid Advertising Mobile Marketing Website Chatboxes Testimonials and Reviews Find new ways to find customers.

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The top 9 sales management software tools of 2020

Nutshell

Sales management software is a type of business software designed to give sales managers insight on their team’s performance and the effectiveness of their sales pipeline , so they can make strategic improvements. What’s the current quantity and value of all the leads in our pipeline, and which leads are closest to the finish line?

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The complete guide to writing much better marketing emails

Nutshell

Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. This also led to more distinction between various marketing avenues, such as commercial advertising, social media marketing, and search engine optimization.

Marketing 143
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The Definitive Guide to Lead Generation: 6-Steps to a Winning Lead-Gen Process

Sales Hacker

This guide answers the 6 most pressing questions about lead gen, so you can implement a process that keeps your pipeline full — and your salespeople busy closing deals. What we sometimes forget is, unless we keep the pipeline topped off, there won’t be any deals to close. Rented attention is like old-school advertising.