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B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

Zoominfo

The bottom line is: Technology can make a big impact on marketing performance – but only if we know when and how to use it. Rather than focusing on a general audience, customer-centric marketing places the focus on the customer as an individual. Customer centricity is about more than just “making the customer happy.”

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Demand Generation Marketing Strategies: Tips and Tricks

LeadBoxer

Business-to-business (B2B) demand generation is important for any business. It is especially crucial for start-ups, companies launching new apps, and those offering business services. Awareness of your business’ products and services involves demand generation marketing strategies.

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SalesProCentral

Delicious Sales

Customer Service (995). Advertising (694). Demand Generation (181). Customer (6670). Advertising (694). How To (4968). Customer 2.0 Josiane starts her authoritative book with a discussion of Customer 2.0, Customer 2.0’s Marketing (6398). Training (4995). Prospecting (4539).

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Platforms like Dealfront allow you to pull from four layers of data, enabling you to target your ideal customer, track visitor behavior, reach out to leads, and promote your company with the help of B2B display advertising. Start advertising on marketing platforms using the messages you’ve just created for various audience members.

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How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot Sales

To help, I’ve put together a library of the best free tools and resources to help you start selling and marketing your business, and a complete guide on how to start a business. How to Start a Business. How to Make a Business Plan. How to Write a Business Plan. Explain your product and/or service.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Anita Nielsen is a best-selling author and sales performance coach. “Always deliver more than expected!

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Best 150+ Sales Tools: The Complete List for 2023 (Updated)

Sales Hacker Training

Some of their most useful features are campaigns for demand generation and sales acceleration. Bit Bit is a modern-day collaboration tool that empowers sales teams to make marketing and advertising materials while collaborating in a common workplace. Zoho Zoho offers a ton of features at a very affordable price.