B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More
Zoominfo
FEBRUARY 18, 2018
The bottom line is: Technology can make a big impact on marketing performance – but only if we know when and how to use it. Rather than focusing on a general audience, customer-centric marketing places the focus on the customer as an individual. Customer centricity is about more than just “making the customer happy.”
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