Shape-Shifting For The Win: Sales And Marketing Moves For 2021 And Beyond
Crunchbase
AUGUST 19, 2021
The company doubled down on supporting the brands that sell products on its platform, investing more in cooperative advertising. New world, new sales strategies. The COVID-19 era created towering hurdles for sales forces—so high that a majority of sales reps couldn’t clear them. The lesson to be taken from Amazon’s story?
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