criteria for success

DECEMBER 1, 2021

Consider what products and services they buy, their budgets, and your points of contact – both decision-makers and influencers. Maybe these clients generally already have a software solution in place, but you provide analysis and training solutions ranging from $250-500k. What, where, and how will you advertise to these targets?

Buyer Persona 98

Buyer Persona Ideal Customer Profile Buyer Trade Show 98

LeadFuze

DECEMBER 31, 2021

We need better advertising in order to be successful. My territory is too small, and I dont have enough opportunities. Get additional training in order to improve skill sets. This sales cycle is very difficult because there are many decision makers and potential obstacles. Our Marketing Team Simply Sucks.

Cold Calling 52

Cold Calling Lead Rank Sales Qualified Lead Hiring 52

Nutshell

MAY 29, 2018

Your sales team is split into geographical territories, with each rep (or group of reps) responsible for a specific area. Is the team trained in individual parts of the process, and can we measure improvements on these parts? Review the average deal size by individual salespeople, teams, products, territories, and sources.

Sales Process 82

Sales Process Top of Funnel How To Pipeline 82

Sales Hacker

NOVEMBER 22, 2017

We don’t have the right advertising. My territory / opportunities are too small. Get additional training to improve skill sets. This sales cycle involves too many decision makers and obstacles. Consider other approaches such as social selling to find new prospects and grow your pipeline. Our Marketing Team Sucks.

Ideal Customer Profile 86

Ideal Customer Profile Cold Calling Lead Rank Sales Qualified Lead 86

Jonathan Farrington

APRIL 7, 2013

Direct mail, via an extremely high-class magazine, has long represented a sizeable proportion of their advertising and promotion budget; and they are now confident of their ability to generate leads very cost-effectively. Both the salesforce and the marketing department would contribute input.

Marketing 41

Marketing Direct Mail SalesForce Face-to-face 41

Jonathan Farrington

JUNE 24, 2013

Direct mail, via an extremely high-class magazine, has long represented a sizeable proportion of their advertising and promotion budget; and they are now confident of their ability to generate leads very cost-effectively. Both the sales-force and the marketing department would contribute input.

Marketing 38

Marketing Lead Generation Direct Mail Face-to-face 38

Jonathan Farrington

JULY 18, 2012

Direct mail, via an extremely high-class magazine, has long represented a sizeable proportion of their advertising and promotion budget; and they are now confident of their ability to generate leads very cost-effectively. Both the salesforce and the marketing department would contribute input.

Marketing 37

Marketing Direct Mail SalesForce Face-to-face 37