Do CEOs Need ‘Doers’ or ‘Strategists’ Leading Marketing?
SBI Growth
OCTOBER 30, 2012
Implementing antiquated advertising campaigns. They help create sales enablement tools, sales value prop messing, demos and presentation decks to ensure the success of your sales team. Wants a quota that ties them to the results of their efforts. They are concerned with brand equity and sentiment analysis. How To Spot A ‘Doer’.
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