article thumbnail

How to Reach Decision Makers Every Time

No More Cold Calling

They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. When you receive a referral introduction, you breeze past gatekeepers and walk right into meetings with your prospects. Then, ask for an introduction.

article thumbnail

61 Awesome B2B Sales Jargon Busters

Klozers

12) Advertising  a funnel where money goes in the top and then disappears in the middle, leaving nothing to come out the bottom. 26) Gatekeeper  a person whose boss is never in. 26) Gatekeeper  a person whose boss is never in. 5) Beliefs  all sales beliefs are facts until you ask for evidence.

B2B 51
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Platforms like Dealfront allow you to pull from four layers of data, enabling you to target your ideal customer, track visitor behavior, reach out to leads, and promote your company with the help of B2B display advertising. Download the kit today to get started on your go-to-market strategy. Now, let’s get started. Test your messaging.

article thumbnail

Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Sales calls the wrong people or reaches a gatekeeper, where they will ultimately get turned away or begin the tedious process of calling up the chain. Intent data is near-realtime information about a prospect’s intent, such as a flurry of web searches, or multiple content downloads on a particular topic. Burned by Churn.

article thumbnail

The Proven Process for Developing a Go-to-Market Strategy

Hubspot Sales

Gatekeeper: Blocker in getting a product implemented or approved. Start advertising on marketing platforms using the messages you’ve just created for various audience members. You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Buyer: Owns the budget.

article thumbnail

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Buying Intent refers to the apparent likelihood of a person or organization of purchasing a product or service as inferred from behavior such as online browsing, media consumption, document downloads, event participation. Gatekeeper. Gatekeeper is a person (e.g., content marketing (blogging, podcasts, free downloads); 2.

article thumbnail

How to make sales calls [The Ultimate Guide]

OnePageCRM

” “We sell print ads and content marketing site solutions in the $1,000 – $20,000 range, so if I can sell print advertising over the phone – you should have no problems selling yours.” How to get past gatekeepers. The best way to get past a gatekeeper like this is to reframe how you approach the call.