Advertising Education Gatekeeper Sales Management 
Bernadette McClelland
JANUARY 15, 2017
Technology was limited, so we, as salespeople, had more control around educating our clients and winning the business so long as our activity levels and product knowledge was on point. Today the business manager and the purchasing manager’s roles have been elevated and are considered pivotal senior management roles.
Hubspot Sales
MARCH 11, 2019
Reps were gatekeepers to information and controlled the buying process. They informed, advertised, and sold to people at different stages in the buyer's journey, some who might never have thought to make a purchase in the first place. Hiring for a Learning Mindset. Athletes are awesome.
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Hubspot Sales
AUGUST 21, 2023
Platforms like Dealfront allow you to pull from four layers of data, enabling you to target your ideal customer, track visitor behavior, reach out to leads, and promote your company with the help of B2B display advertising. Start advertising on marketing platforms using the messages you’ve just created for various audience members.
Hubspot Sales
NOVEMBER 21, 2018
Gatekeeper: Blocker in getting a product implemented or approved. Start advertising on marketing platforms using the messages you’ve just created for various audience members. You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. The Field Sales Business Model.
Sales Hacker
MARCH 2, 2020
Management and Operations. Sales Manager Survival Guide. The Ultimate Sales Machine. Blueprints for a SaaS Sales Organization. Sales Management. Unleash an incredible combination of old and new sales strategies. Sales Differentiation. Management and Operations. Radical Candor.
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