Why A Promise Statement is more than a Value Proposition
Babette Ten Haken
NOVEMBER 16, 2017
They are uttered like tag lines for advertising, rather than reflecting real-time customer success dynamics. At the end of the day, prospective (and current) clients are left with one question: “So what?” She is a member of SME, ASQ, SHRM and the National Speakers Association. Can you keep up with competitors?
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