61 Awesome B2B Sales Jargon Busters
Klozers
JUNE 10, 2014
12) Advertising a funnel where money goes in the top and then disappears in the middle, leaving nothing to come out the bottom. 22) Features & Benefits the reasons Marketing think prospects should buy. 26) Gatekeeper a person whose boss is never in. Much easier to sell on price. Dates to be confirmed.
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