Marketing Accountability: Can Sales Afford Not Knowing the ROI on Marketing Spend?
Sales Hacker
SEPTEMBER 13, 2021
It doesn’t matter if we’re referring to the marketing activities at small local companies or large international players. So far, so good as with an average deal size of $1150 and a 25% gross margin; the total investment of $235,000 will be recovered with a ROI of 29%. This brings us to another point: marketing and sales alignment.
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