article thumbnail

The 5 Biggest Email Marketing Fails and How to Avoid Them

Pipeliner

The 5 worst email marketing failures and their respective remedies. Or how about sharing an email advertising the debut of a new item and including a link to a product page that isn’t live? Incorrect segmentation. Email segmentation is consistently shown to be quite successful.

article thumbnail

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Champion/Challenger Test is a testing approach for determining the best engagement strategy for a given market segment, wherein the Champion represents your current production/servicing paradigm while the Challenger(s) represent new or different ways of doing things. advertising (PPC, banner ads, Yellow Pages, sponsoring an event); 3.

article thumbnail

Companies Must Care How Revenue is Earned

Pipeliner

and, “Selling, general and administrative expenses decreased 3% for fiscal 2016, as compared to fiscal 2015, primarily due to the sale of the DBS businesses and Shine Group partially offset by higher selling, general and administrative expenses at the Cable Network Programming segment.”. What’s the remedy? It will not.”.

Revenue 66