B2B Lead Generation 101: Strategies, Best Practices, and Software
LeadBoxer
JUNE 12, 2019
B2B lead generation is the process of identifying new prospects for your sales team to pursue. While this case study shows promise, the average click-through rate (CTR) of Facebook ads for B2B companies is 0.78% , while the average CTR across all industries is 0.9%. They were also able to lower their cost per purchase by 10%.
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