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Do You Realize the Power of Promotional Materials?

Smooth Sale

Physical promotional items with a tactile quality, such as business cards or product samples, can significantly influence recipients. Promotional items can also be practical tools for word-of-mouth advertising. Utilizing technology in addition to conventional marketing materials can dramatically improve your marketing plan.

Promotion 101
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Can You Use Branded Merchandise Ideas to Help Grow Your Business?

Smooth Sale

Capture More Leads As a result of being seen and increasing recognition, branded merchandise is often an excellent tool for capturing leads. Generating leads from new or returning audience members through these products can be done in many ways. Onalytica Find relevant influencers for your brand.

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How to Boost Sales with Buyer Intent Data

Crunchbase

Lead generation is a critical factor in the success of any business. While pay-per-click ads and cold outreach are popular methods for generating leads — the future of lead generation lies in buyer intent data. Establish a targeted lead generation strategy. Enhance customer retention rate.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.