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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

In this piece, we’ll briefly give an overview of these areas, with future articles delving deeper into the details. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys. Offer expansion. Company transformation. Build Loyalty.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

In this piece, we’ll briefly give an overview of these areas, with future articles delving deeper into the details. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, automated workflows , and customer service surveys. Offer expansion. Company transformation.

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Top Lead Generation Statistics for 2018

Zoominfo

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

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50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. We’ve broken down the best lead generation tools into four distinct categories. 1) Outreach.io Visit their pricing page to learn more.

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Sales Blogs We Love: Where to go for insight in every sales role

SalesLoft

Cerebral Selling (David Priemer) | Articles and insights from David Priemer, Founder and CEO of Cerebral Selling. Quotable Sales Blog (Salesforce) | Quotable is a regularly updated destination for exclusive, helpful, thought-provoking, and entertaining articles that benefit sales leaders, managers, and reps.

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The Definitive Prospecting Guide for Sales Management to Grow Pipeline

Vengreso

In fact, I discuss the four cardinal attributes of today’s digital-centric buyer in another article. For example, at Vengreso we expect the Marketing team to produce 40% of all sales leads through general marketing efforts (inbound, SEO, paid, demand generation, PPC, etc.). Evangelist Referral. Digital Referral.

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31 Simple, Yet Brilliant Lead Generation Techniques to Supercharge Your Sales Pipeline

Sales Hacker

In this article, I’ll show you how to create a similar process. You’ll learn 31 lead generation techniques across 17 categories to fill your own sales pipeline and build career-changing relationships that last forever. What are your biggest demand generation challenges? Tap into your network for referrals.