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4 Surprising Data Points Email Marketers Should See Before Black Friday

Appbuddy

In this article, we’ll tap into Validity’s Reputation Network—which collects and analyzes over 10 billion data points per day —to investigate a few key questions: When are we seeing email volume spike? Email success solutions like Everest, from Validity, can help marketing teams achieve maximum ROI from their email programs in any climate.

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Deep Dive into Sender Reputation

Appbuddy

A poor sender reputation could mean your mail is getting sent to spam instead of the inbox, which would negatively impact your email marketing ROI. This article should provide a good idea on how to sunset older addresses. Remove old or unengaged addresses. Do a post-mortem of the drop in reputation.

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Data Quality: The CReaM of the Crop

Appbuddy

Read our article on the “Rise of the CDP” here. Return on Investment : Unsurprisingly, CRM users report better average Return on Investment (ROI) from their programs ( 1.1X Customer Data Platform (CDP): 33%. higher than benchmark). higher than benchmark).

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Product Led Growth: Turning Salespeople into Sherpas

Sales Hacker

The salesperson in a PLG company is like a sherpa on Everest. When speaking with the executive, the story must focus on the ROI they can expect. Getting to the top of Everest isn’t easy. It’s even harder to imagine they have a gong-banging, beer-chugging sales floor, populated by hundreds of SDRs and AEs. Actions or events.

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Email Accessibility 101: Best Practices for Email Marketers

Appbuddy

Smart use of accessibility enhances brand reputation, amplifies ethical positioning, and increases ROI from the email channel. . Try accessibility tools: There are various email software tools—like Validity’s Everest email success platform — that help senders understand how their emails render across multiple platforms and clients.