Zoominfo

JULY 2, 2020

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. As you do your research, identify which vendors are known for providing the best customer service. Find the right tool. Get the right people on board.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. It is especially crucial for start-ups, companies launching new apps, and those offering business services. Awareness of your business’ products and services involves demand generation marketing strategies.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

SugarCRM

DECEMBER 2, 2020

A Customer Relationship Management System, or CRM, provides a single repository for information about customers and potential customers. The data within this system is shared information for sales, customer service, and decision-makers. Automation of Customer Service. The size of your customer base.

CRM 29

CRM SugarCRM Scale Enterprise 29

Zoominfo

NOVEMBER 25, 2018

In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better ( source ). Some sample KPI’s to look at include: Cost per lead. Average lifetime customer value. As you do your research, identify which vendors are known for providing the best customer service.

Marketing 113

Marketing Lead Rank Lead Scoring Vendor 113

Hubspot Sales

NOVEMBER 21, 2018

Organic growth generally achieves a higher rate of return for companies, but takes longer to achieve because it involves upfront marketing, sales, and customer service investments. Consider: Longer blog posts generate 9x more leads than shorter ones. 56% of B2B marketers increased spending on content marketing in the past year.

Webinar Metrics 132

Webinar Metrics eBook Cost per Lead Loyalty 132