The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing
DiscoverOrg Sales
FEBRUARY 13, 2019
Access to deep, rich data – and lots of it – helps marketers get personal, helps the sales team understand critical context, and it helps the two teams join forces. We’ve bucketed B2B data into 4 categories: Firmographic data (Marketing’s favorite). Job function and area of responsibility (Sales’ favorite).
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