SugarCRM

DECEMBER 20, 2022

Something all B2B marketing and sales teams have in common is an abundance of CRM data and challenges around how to make the most of it. Demand Generation is one of the most common uses for ABM, but if poorly aligned to sales, can often result in low conversion or regression into basic “MQL” programs.

Account Based Marketing 48

Account Based Marketing CRM Lead Rank Data 48

SugarCRM

NOVEMBER 18, 2021

Webinars that are used for demand generation are a well-known tactic for attracting a targeted audience to educate them on how they can learn, achieve and improve business or technology challenges. Our prospects have limited bandwidth on what they’ll open and take action on.

Webinar Metrics 48

Webinar Metrics Social Media Education Demand Generation 48

SugarCRM

FEBRUARY 11, 2020

As you get started, taking these eight steps can help you grow your expertise: Pay close attention to platform choices: Any time you share content on social media, you want to make sure it’s a channel that your target customers frequent (and, in the B2B world, that they frequent for work purposes). The same holds true for paid social.

Social Media 26

Social Media Advertising Advertising Media 26

SugarCRM

OCTOBER 19, 2021

Marketing automation solutions, like Sugar Market , can embed demand generation technology and processes into your CRM. Marketing automation connects the leads generated from campaigns and the cost of acquiring those leads, to the opportunities in your CRM. They also feel overwhelmed by the incoming data. Closing Thoughts .

Lead Rank 49

Lead Rank Lead Scoring CRM Sales Qualified Lead 49

SugarCRM

FEBRUARY 11, 2020

As you get started, taking these eight steps can help you grow your expertise: Pay close attention to platform choices: Any time you share content on social media, you want to make sure it’s a channel that your target customers frequent (and, in the B2B world, that they frequent for work purposes). The same holds true for paid social.

Social Media 20

Social Media Advertising Advertising Media 20

SugarCRM

OCTOBER 19, 2021

Marketing automation solutions, like Sugar Market , can embed demand generation technology and processes into your CRM. Marketing automation connects the leads generated from campaigns and the cost of acquiring those leads, to the opportunities in your CRM. They also feel overwhelmed by the incoming data. Closing Thoughts .

Lead Rank 26

Lead Rank Lead Scoring CRM Sales Qualified Lead 26

SugarCRM

OCTOBER 7, 2021

Some metrics focus on branding and some on-demand generation. Overall the marketing effectiveness of your campaign will be measured by the short-term and long-term increase in revenue, and by your company’s costs of customer acquisition. Now that you’re sold on the importance of measurement, what exactly do you need to measure?

Campaigns 26

Campaigns Marketing Lead Rank How To 26