SBI Growth

AUGUST 29, 2013

This statement covers B2B, B2C and B2G. To recap: Buyer Anthropology – The study of buyer behavior, such as trends , culture, and actions. Buyers are evolving and changing. The question is, are you evolving and keeping pace with your buyers? As buyers evolve and change, it becomes more important to focus on Buyer Anthropology.

Social Media 300

Social Media Media B2G Ideal Customer Profile 300

Smooth Sale

JULY 11, 2022

In college, while studying animation, I participated in a student design competition. Whether your business is B2C, B2B, or even B2G, they’re all H2H, which means Human to Human. I also felt relieved because we finally knew why I was sick! Fortunately, my family, friends, and community stepped up to help.

Marketing 78

Marketing B2G Hiring B2C 78

Close.io

MAY 20, 2019

Case Study: How a century-old company transformed its business using sales metrics. But according to a Harvard Business Review study, only 14% of sales metrics are manageable (i.e. Sales analytics case study: How a century-old company transformed its business using sales metrics. The case for KPIs and Sales Analytics.

Lead Rank 88

Lead Rank Top of Funnel Lead Scoring Churn 88