Sales Hacker

SEPTEMBER 29, 2023

Scott Brown (Former CMO & Advisor): “Hosted and field events have been extremely effective in customer and prospect conversion to pipeline – from smaller dinners to fantastic 100-150 people half day summits. Take the engaged persona and accounts and convert them further with these events.

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Sales Hacker

AUGUST 28, 2018

How and when do buyers want to engage with providers of goods and services, and are there unique preferences for B2B vs. B2C purchase scenarios? Still Thinking B2B vs. B2C? Still Thinking B2B vs. B2C? This includes programs like in-person workshops and classes. Is Anybody Home? It’s Time for H2H: Human to Human Selling.

Buyer 79

Buyer B2B B2C Survey 79

Apptivo

OCTOBER 3, 2022

Activities that are focused on getting prospects to notice the brand, its business proposition, and its value offerings are typical strategies to attract potential customers. The goal is to ensure that the prospect is aware of the brand as it lowers the barriers when the actual sales call / sales interaction is made. Strategies: 1.Awareness

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Customer Centric Selling

FEBRUARY 10, 2016

Unlike B2C transactions where buyers and sellers will never interact again there is the need and desire to establish relationships and execute “land and expand” approaches over time. I’d like to see both parties identify areas where benefits are likely to accrue and set baselines of where prospects are prior to buying (i.e.

Buyer 40

Buyer Vendor How To B2C 40