Sales Hacker
SEPTEMBER 29, 2023
Nicole Wojno-Smith (VP of Marketing, Tackle – Series C): “when the account has shown high intent, to get the initial meeting, field events like wine nights and dinners, help accelerate the opportunity, and offering a free executive workshop brings the key stakeholders together to help close the deal.” #2
Sales Hacker
AUGUST 28, 2018
How and when do buyers want to engage with providers of goods and services, and are there unique preferences for B2B vs. B2C purchase scenarios? Still Thinking B2B vs. B2C? Still Thinking B2B vs. B2C? This includes programs like in-person workshops and classes. Is Anybody Home? It’s Time for H2H: Human to Human Selling.
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Apptivo
OCTOBER 3, 2022
Traditionally, mass media is considered the best bet for creating brand awareness as it is most cost effective in terms of the number of potential customers reached – especially in B2C markets. Strategies: 1.Awareness Awareness campaigns are designed for passive consumption by a target audience and may even be at times intrusive.
Customer Centric Selling
JUNE 15, 2016
In my B2C buying experiences, timeshare salespeople are by far the most aggressive closers. The best case may be that you get the business but have to incent the buyer with a discount or concession, which means leaving money on the table. Sales Tips: Don't Scare Buyers into Making "No Decision". Need some help to increase sales?
Customer Centric Selling
FEBRUARY 10, 2016
Unlike B2C transactions where buyers and sellers will never interact again there is the need and desire to establish relationships and execute “land and expand” approaches over time. These have and will continue to be hollow words absent an incentive for both parties to deliver value after making buying decisions.
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