B2C Incentives Sales Workshop 
Sales Hacker
SEPTEMBER 29, 2023
First, the very important disclosure that marketing spend effectiveness is highly dependent on company stage, industry, ideal customer persona, sales cycle, etc. TL;DR: Marketing spend effectiveness is highly dependent on company stage, industry, ideal customer persona, sales cycle, etc. There is no one-size-fits-all!
Sales Hacker
AUGUST 28, 2018
In the world of B2B sales, the conventional thinking has become especially stark. How and when do buyers want to engage with providers of goods and services, and are there unique preferences for B2B vs. B2C purchase scenarios? Still Thinking B2B vs. B2C? Post-sale, the numbers were equally stark. Is Anybody Home?
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Apptivo
OCTOBER 3, 2022
The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. The goal is to ensure that the prospect is aware of the brand as it lowers the barriers when the actual sales call / sales interaction is made. Introduction.
Customer Centric Selling
JUNE 15, 2016
Sales Tips: Don't Scare Buyers into Making "No Decision". In my B2C buying experiences, timeshare salespeople are by far the most aggressive closers. The best case may be that you get the business but have to incent the buyer with a discount or concession, which means leaving money on the table. Need some help to increase sales?
Customer Centric Selling
FEBRUARY 10, 2016
Sales Tips: How to Get Buyers and Sellers onto the Same Page. Unlike B2C transactions where buyers and sellers will never interact again there is the need and desire to establish relationships and execute “land and expand” approaches over time. Need some help to increase sales? There is an underlying challenge for vendors.
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