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Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition

SBI

Today, customer expectations of B2B interactions are becoming closer to those of B2C, and organizations are now under more pressure than ever to be nimble, responsive and personalized. AsdeqLabs adds additional experienced software development resources that will expand Bigtincan’s presence in Australia and throughout the Asia Pacific region.

Revenue 67
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Best Practices for Accelerating Your Value Strategy Q&A

LeveragePoint

But typically you would look at the software space and there’s obviously a direct correlation between the profit margins in value based pricing. So, so typically the companies with a higher high pricing power that you read about (the Disney’s, the Starbucks) in the world of B2C, they’ll do [value-based pricing].

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

By combining Seismic’s industry leading sales enablement and asset management functionality with Percolate’s content orchestration and campaign planning tools, marketers will have comprehensive control and agility to efficiently align the most compelling and personalized content wherever and whenever the customer interacts with their brand.