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The Perils of Piecemeal

Cincom Smart Selling

Smart companies don’t have software initiatives; they have business initiatives that drive software purchases. You’ll find it hard to track your dealer channels. In a four-year period, this company consolidated more than 40 systems into less than seven. How smart are you? Source: Smart Selling.

Scale 48
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4 Trends Shaping B2B Marketing in 2011

Pointclear

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Why doesn’t our blog have any comments?). Wiley, 2011).

Trends 180
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How to Communicate Effectively with Customers: Best Practices

Cincom Smart Selling

How a company communicates with its customers leads to increased customer lifetime value overall. Audiences inherently vary in their interests, questions, and channel choices as they navigate their buyer journey. Click here to read our blog, What is Customer Communication Management Software? and learn more.

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The Different Inside Sales Roles Explained

Factor 8

lead forms or inbound calls), qualifying, and routing them to the appropriate sales channel. You may see them termed as “Renewal Reps” but with the sky-rocket maturation of the SaaS industry, smart companies have their eye on more than just renewals. There are many ways to team, but alas, that is a different blog.