SugarCRM

DECEMBER 20, 2022

Something all B2B marketing and sales teams have in common is an abundance of CRM data and challenges around how to make the most of it. Also, the pain of CRM data hygiene, but that’s a topic for another time. There are so many ways to leverage your CRM data—especially in Account Based Marketing (ABM). Pipeline Aircover.

Account Based Marketing 48

Account Based Marketing CRM Lead Rank Data 48

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. For data that is not created in the CRM, a technology ecosystem of APIs and connectors exists to bring data into the CRM.

Vendor 63

Vendor Analytics Report Marketing 63

The ROI Guy

MARCH 24, 2014

Gartner research showed that Sales came in last place after Technical and Industry Expert, Service and Support and Senior Executives as ‘the most influential personal interactions across the entire buying cycle’.

Buyer Persona 104

Buyer Persona Demand Generation Agencies Decision Maker Demand Generation Targets 104

The Bridge Group

MARCH 9, 2018

Those in the top right quadrant were deemed AB-appropriate, while those in the top left were better suited to traditional demand generation. They ensured that each account had the right contacts identified, populated, and enriched in CRM (e.g., They were able to identify lookalike companies and map them against this framework.

Top of Funnel 45

Top of Funnel Account Demand Generation Targets Sales Qualified Lead 45

Highspot

JULY 18, 2023

Today’s marketing professionals are specializing in specific areas, including demand generation, social media marketing, email marketing, product marketing, and field marketing. Companies once sought marketing generalists that were jack-of-all-trades, but now they seek functional experts.

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

Highspot

SEPTEMBER 30, 2020

Who should use it: Because inbound selling relies heavily on content and numerous touch points, it is best suited to businesses with strong marketing teams that can support content generation and demand generation activities across many channels. The Challenger Sale.

Sales Methodology 85

Sales Methodology Sales Qualified Lead Scale Top of Funnel 85