Vertical Marketing Best Practices: Six Strategies That Set Top Tech Marketers Apart
Emissary
NOVEMBER 4, 2021
In a recent Emissary survey of executive-level tech buyers, 85% of recent, major tech purchases included a non-technical buyer with major influence over the final decision. Most vertical marketing strategies are light in nature consisting of tabs on websites, vertical-oriented stock photos and key words added to headers. Listen first.
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