Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

DiscoverOrg Sales

FEBRUARY 13, 2019

That’s just one example of how you can use multiple data points to launch more effective marketing campaigns. Location data for marketing campaigns. What are some ways you use multiple data points to launch more effective marketing campaigns? We hosted the overflow at the location next door.).

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Zoominfo

JANUARY 5, 2023

A few years ago, companies looking to expand into new markets and territories might see a big budget as the surest sign of a serious campaign. At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform.

Cost per Lead 130

Cost per Lead Demand Generation Demand Generation Targets Lead Rank 130

Sales Hacker Training

NOVEMBER 21, 2022

PFL provides a suite of sales and marketing solutions that help you close more deals, revitalize stalled engagements, hyper-personalize email campaigns, and deliver stunning content designed to drive conversion and loyalty. Some of their most useful features are campaigns for demand generation and sales acceleration.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

Zoominfo

MARCH 21, 2023

In fact, research from Salesforce shows that sales reps now spend about 28% of their week actually selling — down from 34% in 2018. Then hand it off to your sales and marketing teams to sell to and run campaigns against. Low CRM adoption because of poor data quality management ultimately costs operations teams valuable seller trust.

Demand Generation Targets 130

Demand Generation Targets Ideal Customer Profile Scale Lead Rank 130

Sales Hacker

OCTOBER 21, 2019

Senior Director, Demand Generation at Unitrends. Account Executive, Public Sector at Salesforce. Chief Customer Officer at CM Group (Sailthru | Campaign Monitor | Emma | Delivra). Territory Account Manager at Alcatel-Lucent Enterprise. Jessica Dodge. Founder of Salestread. How long have you been in sales? .

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90